Self-Serve vs Sales-Led SaaS: Why One Ad Strategy Cannot Serve Both
A low-cost self-serve signup and an enterprise demo request have completely different economics. Treating them as one conversion can quietly push ad spend toward the wrong customer.
CAC Payback vs ROAS: What B2B SaaS Teams Should Actually Measure
ROAS is useful, but SaaS companies often need a deeper measurement framework. CAC, CAC payback and pipeline performance can reveal whether paid growth is actually sustainable.
LinkedIn Ads for B2B SaaS: When the Higher CPC Is Worth It
LinkedIn often costs more per click than search, but high CPC does not automatically mean poor performance. For high-ACV SaaS, targeting precision can matter more than cheap traffic.
PQL Tracking: The Missing Link Between SaaS Signups and Revenue
A signup is not the same as an activated user, a PQL or a customer. PQL tracking helps SaaS companies connect paid acquisition with actual product engagement and revenue.
Google Ads for B2B SaaS: Stop Optimising for Cheap Leads
A low cost per lead can hide an expensive customer acquisition problem. B2B SaaS Google Ads should be optimised against qualified pipeline rather than the cheapest form submission.
Why B2B SaaS Ad Accounts Have a Measurement Problem, Not a Traffic Problem
More traffic will not fix broken attribution. For B2B SaaS companies, the real challenge is connecting paid media activity with qualified pipeline, customers and closed revenue.